Aluminum on the March (Part I)
Video Item Preview
- Publication date
- Public Domain
Live location photography, stop-motion and special effects chronicle an industry that contributes to everyday living and national defense. The documentary opens in the mile-high bauxite mines of Jamaica, from which the bauxite ore is conveyed over an aerial tramway to waiting ships, then carried to a factory. At the factory, the ore is digested, settled, washed and "unlocked" from the earth. Emerging as a snow-white powder, the "alumina" is used for soil conditioning, as an abrasive and for conversion to solid sluminum at reduction plants through the electrolytic process. To vivify the versatility and flexibility of the metal, the film employs "marching" ingots, blooms, billets and extruded shapes.
Rapidly, the film pictures aluminum applications in car styling, home appliances, packaging, "Reynolds Wrap" for cooking and preserving, as a "do-it-yourself" material, and as the key metal in jet airplanes, Diesel engines, buses and heavy industries. The ease with which aluminum can be handled is demonstrated in a sequence showing a farmer using it for siding and insulation and to irrigate a field. The piping in this scene is shown to be highly portable, being moved in sections by one person.
In a "pageant of packaging" the film presents row on row of familiar brands parading in step to stirring martial music, against a background of brilliant colors. ALUMINUM ON THE MARCH concludes that more products will join the parade, that this definitely is not "The End." [Business Screen 17:8, 1956]
Quite beautiful film propagandizing on behalf of aluminum.
Ken Smith notes: This is a beautiful industrial, complete with outstanding photography, lighting, and a great score. Sprinkled throughout are animated sequences that show an aluminum man and his metallic minions lurching across the screen in military parade fashion as "aluminium marches forth." We witness every step of this "breathtaking journey," as primitive aluminum ingots are transformed into "modern, smart-looking delivery trucks" and plain-Jane aluminum foil adds "the gleam of glamour to milady's gown." Truly, bauxite never looked so good. Sponsored by the Reynolds Metals Company, of course. (KS)
stop-motion animation of aluminum ingot etc.;
bauxite mine in Arkansas and explosion; use of foil in packaging;
excellent shot of supermarket shelves;
wonderful Video Quick frozen TV dinner package;
PRODUCTS BUSES BUILDINGS HOMES INDUSTRY ASSEMBLY LINES LEISURE MARCHING CARIBBEAN MINING BAUXITE ORE MACHINES HOUSEWORK FANTASY Aluminum Industrial films Stop-motion animation Animation Surrealism Metals Manufacturing Barbecues Foil (Aluminum) Kitchens Refrigerators Appliances Women Kitchens Housewives Packaging Food Fireworks Offices Popcorn Jiffy Pop Jamaica Bauxite Mining Workers (Foundries) Workers (Women) Trailers (House) Cooking Explosions Metallurgy Supermarkets Consumerism TV dinners Television dinners Children Pots and Pans Cooking utensils
"In order to ensure a constant and uninterrupted supply of this raw material [bauxite], Reynolds some years ago pioneered the development of aluminum ore deposits in Haiti"
"This never ending march of aluminum continues, an ever growing parade supplying the thousands of parts which form the products of today and the better products of tomorrow."<BR>
- 2002-07-16 00:00:00
- Closed captioning
- United States
- Run time
the fabrication of various aluminum parts.
From bauxite mines in Jamaica and Haiti, the ore is shipped to "the mainland", as though those countries were U.S. territories. These kinds of films fascinate me because they show the enormous
effort, skill and resoruces that go into a material we take for granted. The special machinery used in aluminum prodution, as shown here, are remarkable.
Subject: Aluminum on the March (Full Film)
Ratings: Camp/Humor Value: ****. Weirdness: ***. Historical Interest: *****. Overall Rating: *****.
Subject: Pope Jam Handy?
What makes it worth 5 stars is that it stars in the Talking Heads movie "True Stories" (the Puzzling Evidence sequence). Anyone who has seen that movie and/or is familiar with Subgenius imagery cannot help but adore this film.
Subject: Never Ending March Of Aluminum
IN COLLECTIONSPrelinger Archives
Uploaded by Unknown on